In The News: Reelz Channel – Hollywood Dallies

Porsche Cars North America has announced director Michael Koerbel the winner of the “My Daily Magic” contest for his film “It’s a Magical Life”. Narrowed down from hundreds of entries to just 10 semi-finalists, public voting for the final three commenced in September.

The objective of the contest was for each participant to create a 60-second film that featured their personal perspective and interpretation of “everyday magic” – a premise that is part of a larger “Engineered for Magic. Every day” Porsche campaign to challenge perceptions that sports cars should be reserved for Sunday drives or special occasion trips. Instead, Porsche seeks to highlight the thrill of high performance and everyday practicality are not unique in and of themselves but can be mutual.

This week I was fortunate to have my entry into the Porsche “My Daily Magic” Film Contest embedded on a number of automotive blogs.  Although our film “Sweet Dreams” did not take home the grand prize (congrats Mike!), I am extremely proud to have been chosen as a finalist and apart of a group of talented filmmakers, many, USC and NYU film school alumni.  When I purchased my first camera in late 2010 I used it primarily to capture images of my family, I never dreamed it would lead to all this.  As apart of the experience I was invited to race cars at Porsche’s very own exclusive racetrack, Barber Motorsports Park, in Alabama (pics).  Then we were flown out for the red carpet event in downtown Los Angeles for the premiere, click here for those pics.  2011 was a great year and it will be very hard to top all this.  Again, a huge thank you to all of our supporters and those that took the time to vote for us, I greatly appreciate it!

Press:
Porsche.com
MotorTrend Magazine
CarScoop.com
AutomobileMag.com
EuroCarBlog.com
0-60mag.com
Dede’s Porsche Blog

I’d like to especially thank my cast and crew who worked tirelessly under the scorching Texas sun!

Written, directed, shot and edited by: Rod Guajardo
1st AD: Erik Bosse
1st AC: Ismael Rodriguez
Crane Operator/BTS Photographer: Richard Jemal
Music specifically composed for this piece by Erik Seime
Location: San Antonio, TX
Schedule: Shot in 48hrs, edited in 4 days
Budget: $0.00

Cast
Male: Mike Ahlers
Female: Laura Ahlers
Girl: Ayiana Ahlers
Boy: Christian “Kiki” Ahlers

Technical Specifications:
Shot on: Canon T2i/550d
Lens: Canon 24-70L 2.8  Canon 50mm 1.4 (kit lens was used on all exterior car mounted shots)
Support: Express35.com Event Shoulder Rig (it’s awesome)
Edited on: Adobe Premiere Pro CS5.5
Coloring: Colorista II

Check out the behind the scenes pics from the shoot by Richard Jemal!

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