I was approached by the organizers of the local San Antonio Chapter of TEDx to create a short, 10-15 second video intro. The intro would be included on all of their videos and would play directly before the main content. They requested the video to showcase some of the people and places of San Antonio, however, not to focus on some of our major attractions like the Alamo and Riverwalk.
TED is huge and has members around the world; the videos that each chapter is putting out are getting millions of views. I thankfully accepted the job, and took a couple of days to come up with an idea. Next, I spent a few days around town capturing some footage, first the downtown area, also a local Air Force Air Show, and even a Dia De Los Muertos celebration being held at Hemisfair Park. After arriving home I quickly realized I got way too much footage to fit inside a 10 second intro. I had to figure out a way to show as much as I could in the short time allotted. Finally, I came up with the idea of, instead of showing one location at a time, how about 3? By cutting the viewing area into three seperate frames I could show 3 different shots at a time with a total of 9 shots, instead of just a few. I placed my shots in the timeline of Premiere Pro CS5, grabbed some music, “Laid Back Guitars”, thanks to Kevin MacLeod, and started editing it all together.
Below is the completed intro:
And here it is added to the a talk, this one featuring San Antonio Mayor, Julian Castro.